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A timber truck fully loaded with logs drives over a very simple wooden bridge in a forest.
© Thünen-Institut
A timber truck fully loaded with logs drives over a very simple wooden bridge in a forest.
Institute of

WF Forestry

How and why do companies comply with the EUTR?

New publication examines compliance behavior in the context of the EU Timber Regulation (EUTR)

EU flag (yellow stars on a blue background) with the designation EUTR (for European Union Timber Regulation) in the centre; and in the background several stacks of roof battens
© EU-Flagge EUTR · Michael Welling | industrieblick - stock.adobe.com

The EU Timber Regulation (EUTR) requires companies in the EU to exercise due diligence along their supply chains when importing timber products in order to prevent illegally sourced timber products from entering the European market. Little is known about the behavior and motives of market players to comply with this regulation.

In a study conducted by the Thünen Institute and the University of Freiburg, these motivations were examined and qualitative and quantitative data from several rounds of interviews with market participants were analyzed. The study examines the extent to which regulatory, economic, normative and cultural-cognitive motivations of companies influence their compliance behavior.

The empirical analyses show that larger, publicly exposed companies are primarily induced to comply with the EUTR by social pressure and the deterrent effect of sanctions and controls. Economic motivations, such as the assessment of the cost-benefit ratio of (non-)legally compliant behavior, on the other hand, do not explain compliance behavior to any significant extent. The internal values of complying with the law prove to be a stronger motivator than economic cost-benefit calculations.

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