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Institute of

MA Market Analysis

Project

SocialLab II



SocialLab II - Livestock Farming: Acceptance through Innovation

Hardly a day goes by without critical reports about agricultural livestock farming. This often happens emotionally, not infrequently outraged. For example, the more lurid an article is, the more likely it is that the culprit will be presented: sometimes it is the consumer who too often buys the cheapest meat, sometimes it is the farmer who is also generally equated with all the “black sheep” in his industry. Or it affects retailers who abuse their market power. Even if the points of criticism of the current situation are very different: only a few are satisfied with the current situation. Rather, it can be assumed that there is uneasiness on all sides, which may vary in intensity depending on the individual situation and personality. In order to find purposeful, balanced and ethically justifiable solutions to this problem, it is necessary to penetrate the criticism of the various social groups regarding the current forms and practices of agricultural livestock farming in a differentiated manner and to better understand its numerous facets.

Background and Objective

Differentiated investigation of the criticism of agricultural livestock farming by different social groups (consumers, citizens, farmers, retailers, NGOs, etc.). What are the main points of criticism, which aspects are less important? What concerns dominate the debate?

Demonstrating realistic ways in which agricultural livestock farming can be improved from the perspective of different social groups. How can the points of criticism be reduced in the long term? How can the concerns of the different social groups be reduced or even disappear?

Support for social groups in aligning their activities, for politicians in designing new measures and for science in identifying research gaps.

Breaking down barriers between the different social groups (consumers, citizens, farmers, trade) in dealing with each other.

Development of a monitoring system for the framework conditions that influence the development of social criticism and acceptance of livestock farming. In the long term, a longitudinal study based on SocialLab I is to be carried out.

Establishment of a discussion format on questions of market, social and/or political further development of livestock farming for various stakeholders and their different interests.

 

Approach

The project consists of five work packages that are processed by several partners using an interdisciplinary approach.

 

Networking of the work packages with each other

Each work package already provides valuable insights for understanding the topic that are independent of the other work packages. Together they form the SocialLab II and examine the acceptance of livestock farming in Germany against the background of innovations. The close networking ensures that there are no overlaps and that the various work packages complement each other in the best possible way. The interim results of the work packages are regularly discussed by all participating scientists of SocialLab II.

Data and Methods

Depending on the question, the appropriate combination of different methods is selected. The methodological spectrum ranges from qualitative (e.g. interviews, group discussions, media analyses) and quantitative (e.g. written surveys with many participants or evaluation of real purchasing data) to a virtual supermarket and a real laboratory in which innovative market services be tested on consumers.

Links and Downloads

Involved external Thünen-Partners

  • Fachhochschule Südwestfalen
    (Soest, Deutschland)
  • Heinrich-Heine-Universität Düsseldorf
    (Düsseldorf, Deutschland)
  • Instet - Privates Forschungs- und Beratungsinstitut für angewandte Ethik und Tierschutz
    (Berlin, Deutschland)
  • Rheinische Friedrich-Wilhelms-Universität Bonn
    (Bonn, Deutschland)
  • Georg-August-Universität Göttingen
    (Göttingen, Deutschland)
  • Technische Universität München
    (München, Freising-Weihenstephan, Deutschland)

Publications

  1. 0

    Christoph-Schulz IB, Faletar I, Hartmann M, Kenning P, Luy J, Mergenthaler M, Roosen J, Spiller A, Meyer-Höfer M von (2024) Arbeitspaket 1: Monitoring der gesellschaftlichen Akzeptanz der Nutztierhaltung. J Consumer Protect Food Safety: Online First, Apr 2024, DOI:10.1007/s00003-024-01485-w

    https://literatur.thuenen.de/digbib_extern/dn068167.pdf

  2. 1

    Bardusch B, Schulze Walgern A, Christoph-Schulz IB, Mergenthaler M (2024) Medienberichterstattung über Nutztierhaltung: Wahrnehmungen und Bewertung in der deutschen Bevölkerung. J Consumer Protect Food Safety: Online First, Mar 2024, DOI:10.1007/s00003-024-01481-0

    https://literatur.thuenen.de/digbib_extern/dn067790.pdf

  3. 2

    Faletar I, Meyer-Höfer M von, Christoph-Schulz IB (2024) Sicht der Bürgerinnen und Bürger auf Tierwohl: Wahrnehmung, Bewertung, Vorstellung und Finanzierung einer verbesserten Nutztierhaltung. J Consumer Protect Food Safety: Online First, Mar 2024, DOI:10.1007/s00003-024-01482-z

    https://literatur.thuenen.de/digbib_extern/dn068128.pdf

  4. 3

    Schütz A, Faletar I, Sonntag WI, Christoph-Schulz IB, Spiller A (2024) Tierschutz first? Wie wichtig sind unterschiedliche Nachhaltigkeitsaspekte in der Nutztierhaltung: Ein systematischer Vergleich. J Consumer Protect Food Safety: Online First, Mar 2024, DOI:10.1007/s00003-024-01480-1

    https://literatur.thuenen.de/digbib_extern/dn068129.pdf

  5. 4

    Meyer-Höfer M von, Gall P von, Bardusch B, Faletar I, Mergenthaler M, Luy J, Christoph-Schulz IB (2024) Zukunft durch Beteiligung - landwirtschaftliche Tierhaltung im Dialog. J Consumer Protect Food Safety: Online First, Apr 2024, DOI:10.1007/s00003-024-01483-y

    https://literatur.thuenen.de/digbib_extern/dn068137.pdf

  6. 5

    Schütz A, Sonntag WI, Christoph-Schulz IB, Faletar I (2023) Assessing citizens' views on the importance of animal welfare and other sustainability aspects in livestock farming using best-worst scaling. Front Anim Sci 4:1201685, DOI:10.3389/fanim.2023.1201685

    https://literatur.thuenen.de/digbib_extern/dn067308.pdf

  7. 6

    Bayer E, Meyer-Höfer M von, Kühl S (2023) Hotspot analysis for organic laying hen husbandry - identification of sustainability problems as potential risk points to lose consumers' trust. Organic Agric 13(2):261-292, DOI:10.1007/s13165-023-00426-5

    https://literatur.thuenen.de/digbib_extern/dn067386.pdf

  8. 7

    Schulze M, Sonntag W, Meyer-Höfer M von (2023) Is less more? Investigating citizen and consumer preferences for the future direction of livestock farming policy. J Cleaner Prod 390:136136, DOI:10.1016/j.jclepro.2023.136136

    https://literatur.thuenen.de/digbib_extern/dn066003.pdf

  9. 8

    Gall P von, Bardusch B, Meyer-Höfer M von (2023) Ziele für die Zukunft der Tierhaltung - gelingt der staatlich initiierte Dialog? : Erkenntnisse aus der SocialLab Zukunftswerkstatt Landwirtschaftliche Tierhaltung. Braunschweig: Johann Heinrich von Thünen-Institut, 27 p, Thünen Working Paper 216, DOI:10.3220/WP1689231389000

    https://literatur.thuenen.de/digbib_extern/dn066577.pdf

  10. 9

    Kothe C, Meyer-Höfer M von, Mergenthaler M (2023) Zielgruppenspezifische kommunikative Herausforderungen und Lösungsansätze bei Organisationen im Umfeld der landwirtschaftlichen Tierhaltung. Ber Landwirtsch 101(3), DOI:10.12767/buel.v101i3.494

    https://literatur.thuenen.de/digbib_extern/dn067385.pdf

  11. 10

    Gall P von, Meyer-Höfer M von (2021) Gremien zur Transformation der landwirtschaftlichen Tierhaltung: Welche Ansätze versprechen Erfolg? : Vortrag anlässlich der 61. Jahrestagung der GEWISOLA (Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.) "Transformationsprozesse im Agrar- und Ernährungssystem: Herausforderungen für die Wirtschafts- und Sozialwissenschaften", 22. bis 24. September 2021. GEWISOLA, 12 p

  12. 11

    Christoph-Schulz IB, Rovers AK, Wildraut C, Mergenthaler M, Meyer-Höfer M von, Sonntag WI (2019) Die Wahrnehmung der landwirtschaftlichen Tierhaltung durch unterschiedliche gesellschaftliche Gruppen im Diskurs. Ländl Raum (ASG) 70(4):31-33

    https://literatur.thuenen.de/digbib_extern/dn062059.pdf

  13. 12

    Christoph-Schulz IB (2019) SocialLab - Nutztierhaltung im Spiegel der Gesellschaft. Ländl Raum (ASG) 70(4):30-31

    https://literatur.thuenen.de/digbib_extern/dn062058.pdf

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