Sekretariat

Birgit Prietzsch
Institut für Marktanalyse

 

Bundesallee 63
38116 Braunschweig
Telefon: +49 531 596 5302
Fax: +49 531 596 5399
ma@thuenen.de


SocialLab

Project

 (c) aid.infodienst, Bonn, P. Meyer

SocialLab – Society's perception of animal husbandry

Actually, almost no day passes without new critical headlines concerning animal husbandry. It seems that animal husbandry does no longer match consumers’ expectations or societal needs. But what are these expectations and needs? And what about the farmers? How do they feel if they are put under general suspicion torturing their animals?

Background and Objective

During the last years, current systems in modern animal husbandry have been topic in public discussions. It seems that animal husbandry does no longer match consumers’ expectations or societal needs; criticism is increasing. Actually, almost no day passes without new critical articles concerning animal husbandry. These articles are often written very emotional and/or critical.

But what do citizens, who have no relation to agriculture or even animal production, really think about modern animal husbandry? What do they perceive and what do they expect? Many of them still have a romantic view on animal husbandry and will be shocked if they see the facts as they are. And what about the farmers, traders and NGO’s? What do they perceive, expect and feel?

Perception, criticism as well as expectations of animal husbandry will vary a lot between different societal groups. There are many points of criticism towards animal husbandry: Some people talk about mass production if there are about 100 pigs in a stable and interpret this size in a very negative way. Others even cannot understand that 5000 pigs in a stable should be too much. Some mainly care about medical treatments and others about mutilations. But what other points of criticism do exist and which ones are the most criticized? Is it the lack of space, medical treatment or something totally different? And what about the influence of the media?

These are just a few questions that will be answered within the project “SocialLab”.

Approach

The project consists of four working packages with 12 satellite projects and is coordinated at the Thünen-Institute.

For each research question qualitative, quantitative and/or imagine methods will be combined. In the beginning fundamentals of societal perception towards animal husbandry in Germany will be analysed. Research will also focus on varying points of view of different stakeholders within the supply chain (farmers, suppliers, NGOs, consumers, citizens). Results will contribute to an understanding of the gap between different societal groups and the business of animal husbandry. Furthermore, research projects with a direct focus on animal breeds or animal systems will benefit as they receive a direct feedback of their work from different societal groups.

Data and Methods

Depending on the research question qualitative, quantitative and/or imagine methods will be combined.

Focus groups or expert interviews will be used to elicit respondents’ perceptions, attitudes, opinions and/or expectations towards animal husbandry.

Based on outcomes of the focus groups surveys (mainly online-surveys) will be carried out to quantify the results. The data will be analysed using different statistical, multivariate or econometric analysis.

Content analyses and the framing approach will be used to analyse the most read German newspapers and the specialist press.

The universities of Düsseldorf and Friedrichshafen use (inter alia) imagine methods, like functional magnetic resonance imaging, are used to analyse the neural underpinnings of decision making.

Gruppendiskussion (© Neoplas)
Fragebogen (© Thünen-Institut für MA)
fNIRS (© Tina Strombach)
 

Preliminary Results

First results of task 3.3: Consumers' view

Within this task Thünen-Institute of Market Analysis analsed consumers' attitude towards farm animal husbandry.

The analysis is based on an online survey conducted with TU Munich with 1,419 respondents in Germany in spring 2016. Respondents faced 36 items on a seven-point Likert scale about different aspects of farm animal husbandry ranging from proposed improvements to statements focussing on the necessity of current animal husbandry practices. 

An exploratory factor analysis was carried out to define the underlying structure in the data matrix. The seven-point Likert scale of the 36 items ranged from ‘‘I totally agree’’ to ‘‘I do not agree at all’’. Five factors were identified accounting for 59.42 % of error variance.These factors are: support of an efficient production, animals’ needs, trust in experts, support of justified mutilations and rejection of pharmaceutical treatment. 

Based upon the findings of the exploratory factor analysis a cluster analysis was conducted to assign respondents to groups. Three clusters were identified: supporters of efficient animal husbandry without consideration of animals’ needs (36 %), opponents of an efficiency driven husbandry (28 %), and those evaluating pros and cons (36 %). 

 

First results of task 4.2: The dual purpose chicken - more than a niche?

In June 2016, we conducted six focus groups with each 6 to 8 participants in Berlin, Munich and Cloppenburg (intensive poultry region in Lower Saxony). All participants were consumers of eggs as well as chicken meat.

The topic killing of day-old male chicks was addressed in every focus group without being mentioned by the moderator. Most of the participants stated to know about this practice. Regardless, many discussants expressed their disgust at the killing of day-old chicks. Statements such as “imagine, they were humans. Shredding the boys and feeding them to animals. That’s terrifying”  underline that humanization of farm animals. Most of the discussants agreed that the killing of chicks is clearly unacceptable from the moral point of view and they demanded to stop the practice. Others claimed that the chicken would be killed anyway and that it does not matter if sooner or later. Asked for alternatives few were known by the participants. Sex determination in the egg was the alternative that was mostly known. Some participants also mentioned the fattening of layer type males as a potential alternative to the killing of day-old chicks whereas the use of dual-chicken breeds was not mentioned once.

During the discussions it became clear that for many participants the prevention from killing day-old chicks is not enough and they would only buy products from dual-purpose chickens if the husbandry conditions would be improved as well.

For more information, please look here:

www.sociallab-nutztiere.de

Thünen-Contact


Involved Thünen-Partners


Involved external Thünen-Partners


Funding Body

  • Federal Ministry of Food und Agriculture (BMEL)
    (national, öffentlich)

Duration

5.2015 - 12.2018

More Information

Projekt type:
Project funding number: 2817202813
Funding program: Innovationsförderung
Project status: ongoing

Publikationen

hits: 17

  1. Rovers AK, Wildraut C, Mergenthaler M, Sonntag WI, Meyer-Höfer M von, Spiller A, Luy J, Saggau D, Brümmer N, Christoph-Schulz IB (2018) SocialLab - Nutztierhaltung im Spiegel der Gesellschaft : Analyse der Nutztierhaltung durch unterschiedliche gesellschaftliche Gruppen. J Consumer Protect Food Safety:in Press, DOI:10.1007/s00003-017-1144-7
    pdf document (limited accessibility) 3376 kb
  2. Wildraut C, Rovers AK, Sonntag WI, Christoph-Schulz IB, Meyer-Höfer M von, Luy J, Wolfram J, Spiller A, Mergenthaler M (2018) SocialLab - Nutztierhaltung im Spiegel der Gesellschaft : Annäherungen in der Bewertung der landwirtschaftlichen Nutztierhaltung - Ergebnisse aus gemeinsamen Diskussionsrunden mit Tierhaltern und Verbrauchern. J Consumer Protect Food Safety:in Press, DOI: 10.1007/s00003-017-1144-7
    pdf document (limited accessibility) 3376 kb
  3. Christoph-Schulz IB, Hartmann M, Kenning P, Luy J, Mergenthaler M, Reisch L, Roosen J, Spiller A (2018) SocialLab - Nutztierhaltung im Spiegel der Gesellschaft : Erste Ergebnisse und Implikationen. J Consumer Protect Food Safety:in Press, DOI:10.1007/s00003-017-1144-7
    pdf document (limited accessibility) 3376 kb
  4. Brümmer N, Luy J, Rovers AK, Christoph-Schulz IB (2018) SocialLab - Nutztierhaltung im Spiegel der Gesellschaft : Mehr als eine Nische? Das Potential des Zweinutzungshuhn als Alternative zum Kükentöten. J Consumer Protect Food Safety:in Press, DOI:10.1007/s00003-017-1144-7
    pdf document (limited accessibility) 3376 kb
  5. Brümmer N, Christoph-Schulz IB, Rovers AK (2017) Consumers' perspective on dual-purpose chickens. In: Proceedings in System Dynamics and Innovation in Food Networks 2017. pp 164-169, DOI:10.18461/pfsd.2017.1717
    pdf document (limited accessibility) 650 kb
  6. Rovers AK, Christoph-Schulz IB, Brümmer N, Saggau D (2017) Die aktuelle Wahrnehmung der Schweinegesundheit in Deutschland. Jb Österr Ges Agrarökon / J Austrian Soc Agric Econ 26:65-74, DOI:10.24989/OEGA.JB.26.8
  7. Rovers AK, Christoph-Schulz IB, Saggau D, Brümmer N (2017) Gesellschaftliche Herausforderungen in der Milchviehhaltung - deutsche Milchbauern im Dialog mit Konsumenten. In: Schweizerische Gesellschaft für Agrarwirtschaft und Agrarsoziologie (ed) Unterlagen für die Tagung der SGA-SSE "Nachhaltige Landwirtschafts- und Ernährungssysteme", 30. März/31. März 2017, HTW Chur, Chur. pp 31-32
  8. Christoph-Schulz IB, Rovers AK, Brümmer N, Saggau D (2017) Gesellschaftliche Perspektiven der landwirtschaftlichen Nutztierhaltung. Tierärztl Umsch(3):67-73
  9. Christoph-Schulz IB, Rovers AK, Brümmer N, Saggau D (2017) Landwirtschaft aus Sicht der Gesellschaft - warum es Sinn macht, auch diese Perspektive zu betrachten. In: 92. Fachgespräch über Geflügelkrankheiten : Hannover, 4. und 5. Mai 2017. Gießen: DVG, pp 7-8
  10. Rovers AK, Mergenthaler M, Wildraut C, Sonntag WI, Meyer-Höfer M von, Christoph-Schulz IB (2017) Roundtable on hotspots in livestock production - A mixed-methods-approach for a better understanding of farmers’ and consumers’ views : contribution presented at the XV EAAE Congress, "Towards Sustainable Agri-food Systems: Balancing Between Markets and Society" August 29th - September 1st, 2017 Parma, Italy. 13 p
    pdf document (limited accessibility) 639 kb
  11. Christoph-Schulz IB, Rovers AK, Brümmer N, Saggau D (2017) SocialLab - Nutztierhaltung im Spiegel der Gesellschaft. Schr Gesellsch Wirtsch Sozialwiss Landbaues 52:363-364
    pdf document (limited accessibility) 1349 kb
  12. Rovers AK, Christoph-Schulz IB, Brümmer N, Saggau D (2017) Trust no one? Citizens' concerns regarding the pork and dairy supply chain. In: Proceedings in System Dynamics and Innovation in Food Networks 2017. pp 87-93, DOI:10.18461/pfsd.2017.1709
    pdf document (limited accessibility)
  13. Christoph-Schulz IB (2017) Was wollen die eigentlich? Wahrnehmung und Erwartung der Gesellschaft an die Nutztierhaltung. Agrarspectrum SchrR 49:96-107
  14. Christoph-Schulz IB, Rovers AK, Brümmer N (2017) Zwischen Almidyll und Industrieanlage - über gesellschaftliche Wahrnehmung der Milchviehhaltung. In: Tagungsband : 18. Jahrestagung der WGM ; 09-11. Oktober 2017 im Versuchs- und Bildungszentrum Landwirtschaft Haus Riswick ; Landwirtschaftskammer Nordrhein-Westfalen Haus Riswick, Landwirtschaftskammer Nordrhein-Westfalen Kleve. Iden: Wissenschaftliche Gesellschaft der Milcherzeugerberater, pp 27-30
  15. Rovers AK, Christoph-Schulz IB, Brümmer N, Saggau D (2016) Tierwohl: Näher beieinander als gedacht. Elite(4):32-33
  16. Brümmer N, Christoph-Schulz IB, Rovers AK (2016) Wie schmeckt das Zweinutzungshuhn? DGS Mag 68(48):35-38
  17. Christoph-Schulz IB (2015) Forscher wollen Konfliktpotenzial ermitteln : das Projekt SocialLab nimmt Entscheidungen und Motive der Gesellschaft unter die Lupe. Agrarzeitg Ernährungsdienst(35):18