Institute of

Market Analysis


Birgit Prietzsch
Institut für Marktanalyse


Bundesallee 63
38116 Braunschweig
Telefon: +49 531 596 5302
Fax: +49 531 596 5399

PD Dr. Katrin Zander

PD Dr. Katrin  Zander
Bundesallee 63
38116 Braunschweig
+49 531 596 5323
+49 531 596 5399

Selected publications:

hits: 7

  1. Feucht Y, Zander K (2017) Aquaculture in the German print media. Aquaculture Int 25(1):177-195, DOI:10.1007/s10499-016-0021-1
  2. Weible D, Christoph-Schulz IB, Salamon P, Zander K (2016) Citizens' perception of modern pig production in Germany: a mixed-method research approach. Brit Food J 118(8):2014-2032, DOI:10.1108/BFJ-12-2015-0458
  3. Zander K, Padel S, Zanoli R (2015) EU organic logo and its perception by consumers. Brit Food J 117(5):1506-1525, DOI:10.1108/BFJ-08-2014-0298
  4. Feucht Y, Zander K (2015) Of earth ponds, flow-through and closed recirculation systems - German consumers' understanding of sustainable aquaculture and its communication. Aquaculture 438:151-158, DOI:10.1016/j.aquaculture.2015.01.005
  5. Zander K, Beske P (2014) Happy growers! Relationship quality in the German organic apple chain. Int Food Agribus Bus Manag Rev 17(3):205-223
  6. Zander K, Isermeyer F, Bürgelt D, Christoph-Schulz IB, Salamon P, Weible D (2013) Erwartungen der Gesellschaft an die Landwirtschaft. Münster: Stiftung Westfälische Landwirtschaft, 117 p
    pdf document (limited accessibility) 1181 kb
  7. Zander K, Stolz H, Hamm U (2013) Promising ethical arguments for product differentiation in the organic food sector : a mixed methods research approach. Appetite 62:133-142, DOI:10.1016/j.appet.2012.11.015